Obviously it is imperative for a
trailer to show variety in all its aspects such as location, shots and
dialogue. We will achieve variety by using a POV shot from the main
protagonist’s perspective, perhaps showing him running, an Establishing shot
which scans across the environment in a panoramic sort of style and shots of
destroyed/desolate buildings, dried up land, craters and forests which could
show hope that perhaps life can continue as it once did.
The genre of our film will be a Post-apocalyptic
thriller. Some key genre elements that we will employ are large panoramic
establishing shots which will reveal desolate and neglected buildings,
connoting death, desertion and devastation. We really want there to be an
ambience of hopelessness coming from the locations we choose (grim weather is
also needed). We will use Non-diegetic lines from the script over different
scenes and will mention bible quotes within it as religion can be seen as hope
and a light in the darkness. We will involve a nuclear explosion/ cataclysm at
some point to allow the audience recognise what genre the film is and know a
bit of what has happened in the film.
We have seen through analysis of
this genre that costumes and props help bring believable settings and
characters to life. To get across to the audience that the protagonist and
other characters he meets along the way are living in a destroyed and desolate
landscape, we will make them dirty and scruffy; with characters (maybe even the
protagonist) having a dishevelled beard and plenty of winter clothing as
obviously there will be adverse weather conditions. Other props will include
food cans, bin bags and items that would be scavenged and used in a
Post-Apocalyptic setting.
Other ways we will establish
genre in regards to sound, will be a dissonant Post Rock song that begins
melancholic, intermittently fades out for dialogue and then gradually builds
tension to a heavy guitar crescendo. Non diegetic and diegetic lines of
dialogue can cross over from scene to scene and can be used as slight narrative
exposition. Sound effects such as explosions, gun shots and footsteps will also
be added to again build tension and stimulate immersion in the films’ world.
Regarding actual content of the dialogue, we have seen from many Post-Apocalyptic
films and games, that hope is a big factor in a characters’ survival e.g. in
The Book of Eli he carries a Bible and an iPod to keep him entertained, and in
The Road the Father and son talk about God to keep them motivated to complete
their journey. So we plan to use a Bible quote or two that relates to the
narrative.
The key point of focus of our
trailer will be the locations we use supporting the points of desolation,
although we will expose some form of life other than humans which could also
show hope and that there is a chance of survival. Another focus of ours is a
time elapse of the sky, showing ever-changing weather conditions and
environment.
Marketing points for our film
will be that it has a bit of everything within it, such as a bit of action,
drama, thriller etc. The director has done films such as ‘The Tester’ and
‘Obsession’ so he can bring in an audience due to his name being behind famous
thrillers.
The film will first be shown in
festivals such as the Sundance festival and the Cannes festival. It will then
go to cinemas across the world being a worldwide release, to cut down on
pirating. We would also have worldwide premieres to promote the film.
Our target audience for our
trailer is most definitely an adult male demographic, due to subjects of
violence, war and a detailed narrative. Usually more female orientated films
will include romance and humour, as well as a classic ‘Hollywood’ narrative
that is simple to follow, although we will broaden the appeal by showing
variety in locations and scenes, containing action, humour and drama together. The
film itself will continue to draw these elements together, as trailers that
miss-sell the final product tend to annoy audiences and spoil initial high
hopes.
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